Advertising industry in Cambodia grows
As Cambodia’s economy continues to grow, advertising in the country has developed to keep pace. But the industry still faces challenges, insiders say. … According to Media Adex data by Indochina Research, which monitors advertising spending for TV and print (but not radio) $105.4 million was spent on advertising in 2012, compared with 101.6 million in 2011 and $75.6 million in 2010. Laurnet Notin, general manager of Indochina research said the sector is becoming increasingly competitive and that many individual designers are being hired as consultants, “So the agencies need to improve the quality of their services to stay in the game and differentiate from their competitors”. …
